Tradeshow Specialist

Below is a sampling of tradeshows both Domestic and International that I have been involved in.

Archery Trade Association

The Archery Trade Association (ATA) Tradeshow is a once a year event where the archery industry comes together to display their new products for the upcoming year. I assisted in enhancing the pre-existing Parker Bows booth with fresh graphics. The banners were created using Adobe Illustrator.

Productronica

During my time at Virginia Panel Corporation (VPC), I had the opportunity to coordinate and help design a booth for an International Tradeshow called Productronica. Held in Munich Germany every other year, this tradeshow boasts cutting edge European booth design. Working with VPC's in house Marketing Team and rep group based in Germany, I assisted in the layout, design, and overall planning of the booth.

Autotestcon

The Autotestcon tradeshow brings together multiple Test & Measurement companies once a year to showcase new products to the various branches of the Military. One of the many tasks at VPC required me to think of new and creative ways to display our products. Through videos, enhanced product displays and graphics, we achieved successful lead generation.

NI Week

National Instruments (NI) is a company that specializes in Test & Measurement equipment. They put on a Tradeshow once a year in Austin TX showcasing their new products along with companies that are in their industry. To advance our presence at this tradeshow, I lead the decision to create and hang a banner above our booth. We were able to use the banner at future tradeshows, taking advantage of the cost that went into creating it. Along with the banner, we showcased our products in a new display case with an enlarged version of one of our connectors installed on the top. This proved to be a "head turner" at the show.