Digital Marketer

With expertise spanning social media, email marketing, Google Ads, and influencer partnerships, I drive impactful digital campaigns that deliver results.

Parker Bows - Social Media

Through email marketing and Facebook ads/promotions, I assisted in generating over 165,000 likes on Parker Bow's Facebook page and over 25k followers on Instagram. I was actively involved in producing and curating compelling content for Parker's Social Media channels every week, fostering fan interaction and retention.

Parker Bows - Email Marketing

While at Parker, I expanded the email list to encompass 210,000 email addresses. Here, you'll find samples of email campaigns I designed for Parker Bows, strategically aimed at driving traffic to Parker's retail network and boosting product sales on www.ParkerBows.com.

These email initiatives consistently achieved an impressive 16% average open rate and a noteworthy 13% average click-through rate (CTR).

It's worth highlighting that the email campaigns, combined with digital ads in 2018-2019, led to an outstanding 540% year-over-year increase in e-commerce sales.