UX/UI Designer
Transformed and created web-based programs at Parker Bows to increase dealer network and maximize efficiency with product warranty returns.
Prospect Database
Parker Bows identified the need for a CRM solution to empower their Sales and Customer Service teams, replacing cumbersome Excel spreadsheets. Developing a custom CRM, we quickly evolved it into a vital asset for customer management and acquisition.
This innovative tool visually mapped prospects and Parker dealers, ensuring optimal dealer placement for streamlined customer service. Additionally, users gained access to comprehensive three-year sales reports and detailed dealer information by simply selecting a dealer marker on the map.
The introduction of this new CRM led to a 10% year-over-year increase in new dealerships, resulting in a remarkable sales surge of over 3% year-over-year. This success stemmed from empowering our sales team to identify and assess under performing dealerships while also providing insights into nearby prospects with the potential to boost Parker's sales.
This innovative tool visually mapped prospects and Parker dealers, ensuring optimal dealer placement for streamlined customer service. Additionally, users gained access to comprehensive three-year sales reports and detailed dealer information by simply selecting a dealer marker on the map.
The introduction of this new CRM led to a 10% year-over-year increase in new dealerships, resulting in a remarkable sales surge of over 3% year-over-year. This success stemmed from empowering our sales team to identify and assess under performing dealerships while also providing insights into nearby prospects with the potential to boost Parker's sales.
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Return Authorization System
The Return Authorization was developed out of a need to turn the Warranty Returns process for Parker compound bows, crossbows and accessories from a paper system to a paperless system. The project development took five months from beginning to end. The end result yielded a streamlined process from the time the product entered the Parker facility to the time it shipped back to the customer. It decreased the wait time for the customer and had a messaging aspect to it that limited the phone calls to the Parker Customer Service team asking for updates. All of this combined to cut down on wasted time transferring paperwork around the facility, ultimately saving the company time and money.
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