Web Designer

Elevating online experiences, I developed responsive websites for the Parker Rewards Program and Zamma Corporation, seamlessly blending backend functionality with captivating design.

Parker Rewards

The Parker Rewards Program was an initiative aimed at motivating Sales Associates, whether at Bass Pro Shop or independent Parker Bow dealers, to excel in Parker Bow sales. I created a responsive website using a template, customized in Dreamweaver to integrate with the back-end database. Graphics used on the website were edited in Photoshop, resulting in a user-friendly platform for associates to sign up, log in, track their Parker bow sales, and redeem their Parker Bucks for free bows. Under my leadership, the rewards program achieved significant success, resulting in a 4% year-over-year increase in crossbow and compound bow sales through our dealers in its first year. View the Parker Rewards website on the Wayback Machine.

Zamma

The Zamma Corporation's management team desired a website capable of seamless updates by internal staff and serving as a vital information hub for their customers. Recognizing the importance of visual storytelling, I wove my creative direction for photography into the site's development process, ensuring that every image resonated with the company's brand identity and message. I successfully developed the site using a drag-and-drop CMS, implementing a custom template to give it a distinctive appearance while ensuring effortless future updates. Additionally, SEO work was done to successfully lift it in the page rankings, enhancing user experience and search engine visibility.  Click here to view the website.