Graphic Designer

Through the years I have had the privilege of working on some fantastic projects that allow me to explore the creative process as well as challenge me to become better in my skill set. Below is a collection of work that I have been inspired to create over the years.

Outdoor Colors - Brochure and Pull-up Banner

I was asked to rebrand the Outdoor Colors promotional material for upcoming tradeshows. The tri-fold brochure and pull-up banner were created in Adobe Illustrator CC.

Staunton Alliance Church - Building Up & Reaching Out Brochure

Staunton Alliance Church out of Staunton, VA asked me to produce a brochure for their "Building Up and Reaching Out" campaign. The brochure was used to inform members and non-members of the new building campaign.  Along with the brochure, I was asked to design a logo for the campaign. The brochure was designed using Adobe Indesign CS5, and the logo was created in Adobe Illustrator CS5.  Click here to view the brochure.

Parker Bows - 2018 Catalog

This product guide was designed using Indesign CC. Linked elements in the product guide were created in Illustrator & Photoshop. Images used in the catalog were taken by me using studio and location shots with a Canon 70D. Click here to view the catalog.

Parker Bows - Rewards Program Mailer

Parker launched the Parker Rewards Program as a sales incentive to associates who sell Parker bows. I annually produced a direct mail piece in InDesign that distributed to Parker dealers across the United States, encouraging them to sign up.

Parker Bows - Broadhead Package

Parker's RED HOT brand of Crossbow Accessories features crossbow broadheads.  I assisted in designing the clam-pack and created the header card in Illustrator CC.

Parker Bows - Arrow Packaging

To increase the shelf appeal of Parker's RED HOT Arrows, I set out to design an entirely new package. Using the existing RED HOT theme of carbon black, I updated it by adding the flames to help increase visibility among the other arrow manufacturers. The die-cut that exposes the arrows on the inside of this package was unique in that it had not been done before with crossbow arrow packaging. We had an opportunity to highlight a newly patented arrow nock, thus making this cut out a great way to call out the nock on the physical arrow. This package was created using Illustrator CS5.

Parker Bows - Corrugated Crossbow Box

In 2011 Parker released the Concorde, the first ever auto cocking crossbow. Due to the complexity of the Concorde, Parker decided to ship the crossbow assembled to the store. The box itself was constructed with Kraft corrugated material and had one tab to glue the two panels together to make one box. To save on cost, we decided to use one print plate that printed the same graphic on each panel. This resulted in the same message showing on the exterior sides of the box. The box was designed in Adobe Illustrator CS5 using die lines supplied by the vendor.

Parker Bows - RED HOT Logo

Using Illustrator CS5, I designed a new RED HOT Crossbow Accessories logo to elevate the brand's image of being the leader in crossbow accessories. The logo has been used on multiple RED HOT packages and hangtags to clearly identify the brand on retail displays.

Parker Bows - Limb Label Design

Each year Parker developed new compound bows and crossbows for the hunting industry. With that came the need to design new logos for the products. Each bow and crossbow received a limb label to enhance its overall design.

Parker Bows - Magazine Ads for National Publications

As a Creative Director for Parker Bows, I managed the advertising plan for the year as well as the ad creative. The gallery to the right is a sampling of ads that have been published in national Outdoor Magazines such as Deer and Deer Hunting, Bowhunting World, and Game & Fish.

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