Resume
Summary of Qualifications
Professional Experience
Head of Creative | 2019 - Present | BlueScope Buildings North America - Kansas City, MO
Creative Director | 2010 - 2019 | Parker Compound Bows, INC - Staunton, VA
Marketing Specialist | 2007 - 2010 | Virginia Panel Corporation (VPC) - Waynesboro, VA
- More than 17 years of expertise in marketing strategy, creative direction and graphic design spanning web, video, and print media.
- Expertise in HTML, CSS, Photoshop, InDesign, Illustrator, Premiere, and After Effects.
- Maintain relevant and current industry trends.
- Excellent communicator, verbally and written, with the strength to convey a clear and concise message.
- Ability to manage multiple projects and meet strict deadlines.
Professional Experience
Head of Creative | 2019 - Present | BlueScope Buildings North America - Kansas City, MO
- Lead comprehensive creative development for annual builder conferences, overseeing design, experiential setting creation, and dynamic graphics implementation, ensuring alignment with brand objectives and delivering impactful event experiences.
- Manage external creative agencies and six freelancers to optimize project workflows, control costs, and consistently achieve project goals.
- Create and maintain literature for Butler and Varco Pruden brands, integrating design elements to convey each brand's story consistently and effectively.
- Direct the entire video creative process, including conceptualization, scriptwriting, production coordination, shooting, editing, and directorial oversight, while contributing to compelling storytelling for internal and external communication initiatives.
- Strategically design visually compelling templates and graphics optimized for maximum impact across social media platforms, email campaigns, presentations, and websites.
- Collaborate with various internal stakeholders to develop effective marketing strategies for the BlueScope Building brands.
Creative Director | 2010 - 2019 | Parker Compound Bows, INC - Staunton, VA
- Led a company rebranding effort encompassing logo redesign, value proposition refinement, and digital experience enhancement.
- Achieved a 540% year-over-year increase in product sales through the launch of Parker's new E-commerce website.
- Oversaw end-to-end print and email advertising processes, from budget, pre-production, and design to successful implementation.
- Successfully managed social media initiatives, achieving a Facebook fan base of over 165,000 through engaging content and e-marketing efforts.
- Increased Parker's email database to 210,000 with an average open rate of 16% and an average CTR of 13%.
- Storyboarded, shot, and edited videos for distribution through website, YouTube, Facebook, and TV.
- Designed logos, product labeling, corrugated boxes, and clam pack header cards for crossbow accessories displayed in major outdoor retail stores.
Marketing Specialist | 2007 - 2010 | Virginia Panel Corporation (VPC) - Waynesboro, VA
- Orchestrated tradeshows, overseeing layout, design, and execution while leading a team of seven marketing and engineering professionals to deliver an immersive experience.
- Collaborated with the marketing team, sales, and President to strategize marketing campaigns on a quarterly basis.
- Oversaw where to best promote VPC products on the web through analytic web trends and lead generation tools.
- Extensive graphic design work for web and print, incorporating the corporate theme.
- Worked daily with Sales to create tools via web, product demos, videos, and promotional materials to effectively sell products.
Skills
Technical
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UX/UI
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Design, Art, more
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Awards
- Printing Industries of Virginia: Parker Crossbow Sling Package design - First Place
- Printing Industries of Virginia: Parker Crossbow Scope & Optics Package design - First Place
- Award of Excellence from MidValley Printer of Verona, VA - Legalize Crossbows Poster
Education
December 2006 Missouri Western State University St. Joseph, MO
- B.S. Video Production/Theater
- GPA – 3.6