Resume

Summary of Qualifications

Nearly two decades of experience in creative strategy, marketing, and brand development across B2B and B2C industries.
Skilled in leading and motivating teams to bring out their best work through collaboration, clarity, and shared purpose.
Experienced in developing campaigns, shaping visual identities, and creating content that connects creativity with measurable business impact.
Strong communicator who blends storytelling and strategy to simplify complex ideas and inspire action.
Committed to continuous learning and staying current with evolving marketing trends and creative practices.

Professional Experience

IT Solutions Marketing Manager | 2024 - Present | BlueScope Buildings North America - Kansas City, MO

Developed and scaled TechConnect into a monthly enterprise training program reaching 930+ employees, with 4–5/5 ratings for satisfaction, learning impact, and recommendation
Provided direct people leadership, including coaching, performance management, workload prioritization, and professional development
Led cross-functional communications for 8+ enterprise initiatives, delivering 60+ multi-channel updates across email, SharePoint, and Teams to 1,000+ employees while improving clarity, alignment, and adoption
Established messaging and communication frameworks for enterprise initiatives, standardizing how efforts were introduced, understood, and adopted
Partnered with IT leadership and product teams to shape initiative narratives from concept through MVP, supporting alignment and investment decisions
Translate complex technical initiatives into clear, business-focused messaging that supports organizational prioritization, alignment, and adoption

Sr. Graphic Designer | 2019 - 2024 | BlueScope Buildings North America - Kansas City, MO

Directed creative strategy for the Butler and Varco Pruden brand revamp, establishing visual identity and design standards across digital and physical channels
Oversaw creative for builder conferences and major initiatives, contributing to year-over-year improvements in attendee satisfaction and perceived event value
Directed agencies, freelancers, and creative vendors across brand, digital, video, event, and communications initiatives, managing scope, timelines, quality, and costs
Built scalable processes for marketing collateral, improving consistency, accuracy, and speed to market
Led video and visual storytelling across internal and external communications

Creative Director | 2010 - 2019 | Parker Compound Bows, INC - Staunton, VA

Led company rebrand, redefining identity, positioning, and digital experience
Drove 540% year-over-year e-commerce sales growth following the launch of a new platform, expanding direct-to-consumer revenue
Built and managed a co-op marketing program, expanding brand reach and supporting sales partners
Built and directed an extended marketing team of agencies, freelancers, photographers, videographers, developers, printers, and production partners, managing scope, timelines, quality, and costs across integrated campaigns
Grew the social audience to 165K+ and email database to 210K while directing integrated campaigns across digital, print, video, email, and e-commerce channel

Marketing Specialist | 2007 - 2010 | Virginia Panel Corporation (VPC) - Waynesboro, VA

Supported execution of marketing campaigns and trade shows, driving product visibility and lead generation
Partnered with sales and leadership to develop marketing materials and tools for customer acquisition
Produced web and print assets aligned with brand standards, supporting consistent messaging across channels

Skills

Technical

UX/UI

Design, Art, more

December 2006 Missouri Western State University St. Joseph, MO