# Brandon Hylton > Creative marketer in Kansas City, Missouri, with nearly 20 years in brand, creative direction and marketing. IT Solutions Marketing Manager at BlueScope Buildings North America. Led rebrands for Parker Bows, Varco Pruden and Butler. Website: https://brandonhylton.com/ LinkedIn: https://www.linkedin.com/in/brandonhylton/ Email: hello@brandonhylton.com ## Summary Brandon sets marketing strategy and leads the work that delivers it. At Parker Bows he was Creative Director for nine years and led the company rebrand, a new e-commerce site that grew online sales 540% in its first six months, packaging, national ad campaigns, photography and video. At BlueScope Buildings North America he led creative direction for the Varco Pruden and Butler brand refreshes, rebuilt more than 100 pieces of literature, and proposed the user conference model (VP Converge, 2024) that both brands still use for their builder events. Since 2024 he has been IT Solutions Marketing Manager, helping the business understand and adopt new technology through writing, mixed media previews for builder partners, and a monthly IT learning series that has reached more than 930 employees. ## Experience - IT Solutions Marketing Manager, BlueScope Buildings North America, Kansas City, MO (2024 to present) - Sr. Graphic Designer, BlueScope Buildings North America, Kansas City, MO (2019 to 2024) - Creative Director, Parker Compound Bows, Staunton, VA (2010 to 2019) - B.S. Video Production and Theater, Missouri Western State University (2006) ## Side project - Squinty (https://getsquinty.com/): a browser extension Brandon created that grades privacy policies, terms of service and credit offers in plain language and points to the exact sentence behind each red flag. ## Work at BlueScope Buildings North America (2019 to present) - Butler NEXT Save the Date (2024 to 2025, Designer): A portrait format postcard built to stand out in the mail stack. - IT Learning Series and Communications (2024 to 2026, IT Solutions Marketing Manager): A monthly IT learning series and the communications behind enterprise initiatives. - VP Converge 24 (2023 to 2024, Concept and creative direction): I proposed turning VP's builder meeting into a user conference, then led the creative and the full experience. - VP Builder Conference Booths (2021 to 2022, Designer): A suite of booths that put builders inside the refreshed brand. - Butler Literature Overhaul (2021 to 2022, Design lead): 40+ pieces updated, including the flagship Butler Building Systems brochure. - New Builder Box (2020 to 2021, Designer): A custom welcome kit for new VP builders in place of a plain box. - Falls City Drone Films (2020 to 2021, Pilot and editor): Aerial films of the Cobblestone Festival and Christmas in Falls City, NE. - VP Literature Overhaul (2020 to 2021, Design lead): More than 60 pieces rebuilt on templates that keep the brand consistent and speed up production. - Plant and People Photography (2020, Photographer): Manufacturing and portrait photography for BlueScope Buildings. - Varco Pruden Brand Refresh (2019 to 2020, Creative direction): A refreshed identity and the brand guide that keeps it consistent across the business. ## Work at Parker Bows (2010 to 2019) - Outdoor Colors (2018 to 2019, Designer and editor): Trade show brochure, pull up banner and a promo video for a hydrographics company. - Built in America TV (2018, Executive in Charge of Production): A Fox Business episode on Parker's American manufacturing, shot over five days in three states. - 2018 Product Catalog (2017 to 2018, Designer): The annual catalog that put every new product, spec and detail in one place. - Parker Lifestyle Photography (2017 to 2018, Photographer and art director): Directed and shot new photography to match the refreshed brand. - Parker Responsive Website (2017 to 2018, Project lead): I led it from RFP to launch, and sales grew 540% in the first six months. - RED HOT Accessories (2017 to 2018, Creative direction and design): A new logo, a broadhead pack built on shopper research and an arrow window that changed the aisle. - Zamma Website (2016 to 2017, Web designer): A CMS site the internal team could update, with art directed photography and SEO. - Parker Bows Rebrand (2016 to 2018, Creative Director): One identity that honored Parker's history and gave the company room to grow. - Email Marketing (2016 to 2019, Strategy and design): A 210,000 person list and campaigns that sent buyers to dealers and the online store. - Parker Commercials (2015 to 2017, Writer, director and editor): TV and social spots shot on RED Dragon, Canon and Mavic Pro. - Parker Rewards Program (2015 to 2016, Designer and developer): A dealer incentive program that lifted bow and crossbow sales 4% in its first year. - Social Media (2014 to 2019, Strategy and content): Weekly content and paid promotion that built a six figure audience. - Return Authorization System (2014 to 2015, UX designer): Warranty returns moved from paper to a paperless, trackable system in five months. - National Magazine Ads (2013 to 2019, Creative Director): Annual product campaigns in Deer & Deer Hunting, Bowhunting World and Game & Fish. - CenterFire XXT Feature Video (2013 to 2014, Producer and editor): A studio product video built in house at Parker. - Prospect Database (2012 to 2014, UX lead): A custom CRM I planned and designed that mapped every dealer and prospect. - Field Photography (2012 to 2017, Photographer): Hunting and outdoor photography for ads, catalogs and social. - EnArts Crowdfunding Video (2011 to 2012, Director and editor): A Kickstarter video for a nonprofit performing arts group. - Limb Label Design (2011 to 2016, Designer): New product logos and limb graphics for each year's bows and crossbows. - ATA Show Booth (2011 to 2012, Designer): Fresh graphics for Parker's booth at the yearly Archery Trade Association show. - Studio Product Photography (2008 to 2016, Photographer): Clean product shots for catalogs, ads and the web.